Every year three important festivals namely Poochoriyal, Pancha
Prakaram and Brahmotsavam attract pilgrims to this temple. During
Poochoriyal, flowers worth Rs.35, 000 to 50,000 are showered on
the deity for 24 hours. Thousands of people from various castes
and communities throng the temple, when Brahmotsavam is performed
in the month of April. Devotees from Malaysia, Singapore, Srilanka
and other far-off place visits Samayapuram to fulfill their vows
for the many benefits they received through her grace. Those who
are unable to personally present their offerings, send it by post.
Several worship services are offered throughout the day here. Offerings
of salt, jaggery (brown sugar), lentils, jewelry are made by devotees.
Annual festivals are celebrated during Thai Poosam, and in the tamil
months of Pankuni and Chittirai. The last Sunday of Pankuni marks
the commencement of the festival, while the chariot festival is
celebrated on the first Tuesday in the month of Chittirai, and the
float festival is celebrated a week later.